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ALPHA VINYL, A SUPER-STRONG FLOOR FOR THE NEW LIVE-IN KITCHEN

The pandemic has given the term live-in kitchen a very literal meaning.  We’re spending a lot of time at home right now, so the kitchen is busier than ever, a real living space. Quick-Step is responding to this new trend with Alpha Vinyl, an ultra-strong floor that is water-resistant and hard-wearing.

30 March 2021

ALPHA VINYL, A SUPER-STRONG FLOOR FOR THE NEW LIVE-IN KITCHEN

The pandemic has given the term live-in kitchen a very literal meaning. We’re spending a lot of time at home right now, so the kitchen is busier than ever, a real living space. Quick-Step is responding to this new trend with Alpha Vinyl, an ultra-strong floor that is water-resistant and hard-wearing.

THE BEATING HEART OF ANY HOME

The concept of the live-in kitchen has been gaining ground for some time, with more and more of us choosing open-plan kitchens that flow seamlessly into the rest of the living space. But now the phenomenon has taken on a literal meaning, and the kitchen is fast becoming the new living room. These days, life really is lived in the kitchen. The kitchen table is a place not just to eat but also to work, Zoom and study. Then, in the evening, the kitchen island is the perfect place to come together and chat about your day.

Now more than ever, the kitchen is the beating heart of the home. In our grandparents’ day the kitchen was still a small, functional room. There was a separate dining room for family meals, and a more formal ‘sitting room’ for receiving guests. These days, we no longer compartmentalise our lives or homes in this way, and so the walls between the kitchen and living space are being broken down, metaphorically and literally.

A KITCHEN FLOOR DESIGNED FOR THE WAY YOU LIVE

General interior trends like playing with organic shapes and natural materials such as wood and stone are also found in the live-in kitchen. And a bolder use of colour can be seen in these ‘new living rooms’ too. We see black accents appearing, while soft pastel shades like dusky pink, mint green and pale blue break up the classic white of years gone by. Sometimes combined with rust red, coral and copper to create visual distinction, but always in harmony with the rest of the home to help create a sense of space.

This effect is reinforced by choosing a single floor that flows into the kitchen. Here too, the art is in combining aesthetics with functionality. Maybe you’re dreaming of a wood floor or tiles, but for the kitchen you want a floor that’s strong, easy to maintain and water-resistant.

The good news is that Alpha Vinyl from Quick-Step combines the practical advantages of vinyl with the authentic look and feel of genuine wood or tiles. The protective top layer prevents marks and scratches and thanks to the strong core at the centre of the planks, these floors can take a bump. So, the odd dropped pan or two is never a problem when your kitchen floor is Alpha Vinyl.

The combination of an advanced watertight click system with water-resistant technology means that Alpha Vinyl is also 100% watertight. Now you don’t have to worry if a glass of water is spilled on the floor or making pancakes with the kids gets out of hand. And simple to clean, an Alpha Vinyl floor means you can quickly get rid of dirt and bacteria without stress. This carefree enjoyment is the essence of the new live-in kitchen.

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